Yann Balbaert has joined Accenture Interactive as the new Digital Marketing Transformation Lead, having been won over by the company’s positioning around the ‘Business of experience’, a holistic approach that enables companies to become truly consumer-oriented while securing financial growth.

In addition to groceries, Albert Heijn will be the place to shop for a new job in 2021. The retailer will be recruiting 500 new employees this year, starting its search in-store via a brand-new type of shelf situated among the usual shelves: the Vacancy shelf.

The National Happiness Survey conducted by Ghent University and various signals at all levels of life show that the coronavirus crisis is strongly affecting our mental well-being. Today over 78% of 18-34 year olds feel lonely. And those who are lonely are much more likely to be unhappy. In this context, Ferm is launching a new and very accessible ritual: the Appelbabbel (the Apple chat).

Wet wipes, crisps, dust cloths ... are just some of the things that people always run short on. With this life experience in mind, Albert Heijn Belgium presents a full week of 1+5 combo promos: buy one product to get 5 complementary products for free. For example, one pack of nappies will get you five packs of wet wipes. An extraordinary solution for ordinary concerns.

What do you do if you have to stay in your home this Christmas? How do you convey warm Christmas wishes if your social contact is kept to a minimum? Easy, they thought at Albert Heijn, Joe and Kunstmaan | Accenture Interactive: you spread them through your window, with the Window Wishes.

After a short yet intense pitch, Albert Heijn Belgium has selected Kunstmaan I Accenture Interactive as its communications partner. Last year, the Leuven-based agency had its first taste of this collaboration with the successful launch of Albert Heijn Aan Huis, the Dutch supermarket’s home delivery service. Now, the two will join forces to advance Albert Heijn’s growth ambitions in Belgium.

With now more than 52 stores in Flanders, Dutch supermarket chain Albert Heijn is launching an at home delivery service in the Antwerp region. Kunstmaan | Accenture Interactive is helping people discover the "Albert Heijn aan huis" experience in Flanders.

As part of a full-scale digital transformation, ORES, the leading electric and gas network operator in Wallonia, has entrusted Kunstmaan | Accenture Interactive with the re-imagination of its digital client experience and related ecosystem for Belgian consumers.