Loyal clients of azuleo tiles will be celebrating in style this winter thanks to a relationship-building mobile app at the heart of sparkling new loyalty campaign. Amidst fierce industry competition, azuleo is raising its glass to the people with whom it does business, getting to know them by name, and offering them a personal incentive to do business with a noticeably different tile manufacturer. Clients or prospective customers download the app to receive points every time they book a sale, drive by or visit the showroom, or on the occasion of their birthday. At the end of this year, accumulated points can be traded for high-end champagne.
Created and designed by Kunstmaan I Accenture Interactive, the app uses the latest innovations in mobile technology including Flutter and Firebase, and has been developed for both Android and iOS devices. The integration of geofencing allows people who pass within 500m of an azuleo showroom to automatically see points added to their total. Launched during a partner event, the adoption rate peaked immediately. Even among this limited target group, the app quickly trended on Google Play.
As azuleo partners pop the cork and enjoy the benefits of their loyalty in 2018, they can ring in the New Year knowing that the successful initiative will be repeated again next year.