Clinique is launching the newest addition to its Moisture Surge line, the Moisture Surge 72h Auto-Replenishing Hydrator, in Belgium and the Netherlands through a special campaign, #MyMoistureMoment.
The #MyMoistureMoment campaign combines a social media campaign focusing on awareness and online sampling with a unique and spectacular activation event on De Meir in Antwerp. On Friday April 20thand Saturday April 21st, women in Antwerp will benefit from a refreshing break from their busy schedules. They will experience their very own “Moisture Moment” on a custom built giant swing from which water will cascade down.
All ‘Moisture Moments’ will be professionally captured on camera and participants will be able to share their #MyMoistureMoment directly on their social media accounts to increase visibility for Clinique’s newest moisturiser. Influencers will kick-off the event by sharing their very own #MyMoistureMoment.
After what will no doubt be a memorable launch in Belgium, the campaign will expand to the Netherlands.
With this creative and engaging campaign, Kunstmaan | Accenture Interactive continues to create the best human brand experiences on the planet.