At last night’s Effie Award ceremony Kunstmaan I Accenture Interactive and its client Bolero (KBC) won a Gold Effie Award for their Bolero on-line investment platform campaign. For Kunstmaan|Accenture Interactive, the continued Effie recognition of the top-level effectiveness of Bolero is proof that a strong combination of creativity, communications, brand, technology and digital is the key to making a company future-proof in today’s experience-led economy.
This third Effie win highlights an important milestone for Bolero, which in 2017 surpassed all of its competitors to become the market leader in online investing. Responding to the expectations of an additional target group of newly identified high potential self-investors was an important part of the impressive growth. Radio was the instrument of choice to increase brand awareness and preference among this new audience, strengthened by an always-on digital plan with customized content tailored to their needs. The campaign contributed to other elements, including the easy-to-use investment platform, that together creates the overall Bolero experience for investors.
Kunstmaan I Accenture Interactive won its first Bronze Effie Award for Bolero in recognition of the strong business results that followed the successful rebranding and re-launch of this online investment platform. In 2015 and 2016, Bolero and Kunstmaan continued their integrated partnership at every level of strategy, service design, user experience, development, communication and campaigns, exceeding forecast business results year after year. In 2017, Kunstmaan I Accenture Interactive won a second Silver Effie for the continued success of the campaign, and one of three Effie Awards that earned them the title of “Most Effective Agency 2017”.
Wim Vanhaeren, Founder Kunstmaan: "This third, and now gold Effie Award for Bolero is again proof that co-creation and a very open sustainable relationship between agency and client is the way to create the best human brand experiences. In year one we set our priorities: build a brand that stands out and creates a new standard for online trading platforms. It worked out extremely well. Once the basics were in place, we learned more each year about our customers and their behavior, constantly tweaking our strategy and the customer experiences accordingly. A deeper and better insight in what our clients are looking for and compelling content that interacted in new ways on new channels, were all ingredients that contributed in finally achieving a market leader position last year. Great product. Superb experience. Authentic Brand. Strong and creative communication. Content people really want. But most importantly, client and agency working together as one team."