Leuven, 10 July 2019 - Kunstmaan I Accenture Interactive has partnered with Engie Electrabel to pilot ‘CityGlow’; a tourist city walk to discover the statues and sculptures of Marche-en-Famenne with an app that uses ultrafast Li-Fi technology to teach visitors about Belgium’s cultural heritage.
The app is installed on dedicated Li-fi tablets which pick up the Li-Fi lamp’s signal to trigger the release of relevant information. The pilot will test the effect of Li-Fi in an outdoor environment. Future uses for the technology in other environments are on the horizon.
Li-Fi, or Light-Fidelity, is an innovative technology that allows the transfer of data via light bulbs rather than networking equipment such as routers or Wi-Fi hotspots. “Li-Fi is faster, safer and more energy-efficient than Wi-Fi and is not harmful to health,” says Philippe Van Troeye, CEO, Engie Electrabel. “We are convinced that Li-Fi has a bright future, especially in nurseries, hospitals, urban sites, schools - any place that wants to avoid Wi-Fi waves.”
“As an experience agency, we strongly believe that technology like Li-Fi can play an extremely important role in helping brands better connect with customers wherever they may be and whatever their needs or environment,” says Roeland Gielen, Managing Director, Kunstmaan | Accenture Interactive. “We are thrilled to partner with Engie Electrabel for this pilot project and what it can mean for the technology’s potential to design even more customer-centric experiences”.