In Brussels, during the coldest months of the year, more than 5,000 people live on the streets. Solidarité Grands Froids is a Brussels-based association that has been working for many years to provide them with shelter, hot meals or warm clothes.
"We usually order a house wine when we want to make life easier for ourselves. Helping the homeless is now just as easy. Choosing Vin Maison is now choosing to show solidarity," explains Cynthia Simpson, president of the Solidarité Grands Froids. "For every bottle of Vin Maison you order, 5 euros go to our association. It’s a campaign without guilt: you enjoy a good wine, which then supports us in helping the homeless.”
“House wine, reimagined. An everyday product suddenly gets a noble purpose," says Gert Pauwels, our Managing Director at Kunstmaan | Accenture Interactive. "Supporting a good cause is easier and tastier than ever. But most importantly: we really make a difference in the lives of fellow citizens who are homeless. That is the type of initiative in which we, at Kunstmaan | Accenture Interactive, are happy to engage.”
The red, white, and sparkling Vin Maison are already warmly recommended in several participating restaurants in Brussels and can also be ordered on the web shop www.vinmaison.be. Just in time to be served during the holiday season or to be given as a present!