Nederlandse versie onderaan / Version française ci-dessous
Leuven - 30 November 2020 - After a short yet intense pitch, Albert Heijn Belgium has selected Kunstmaan I Accenture Interactive as its communications partner. Last year, the Leuven-based agency had its first taste of this collaboration with the successful launch of Albert Heijn Aan Huis, the Dutch supermarket’s home delivery service. Now, the two will join forces to advance Albert Heijn’s growth ambitions in Belgium.
“Kunstmaan I Accenture Interactive understands, like no other, the daily challenges of real life and how to turn them into special occasions in line with the DNA of Albert Heijn in Belgium”, says Els Merlier, Director Marketing & Communications Ahold Belgium. “The agency quickly developed new and spot-on brand experiences that we will bring to life over the coming years to further put our brand on the map.”
“An initial underdog, Albert Heijn has already made a significant entrance in Flanders”, says Valerie Vleminckx, Head of Communications at Kunstmaan I Accenture Interactive. "We look forward to taking the brand’s relationship with its fans to the next level. Online, at the register, with the at-home delivery service Aan Huis … everywhere. We look forward to helping all customers with their daily choice for better, convenient and affordable food."
Albert Heijn has more than 50 stores in Flanders and plans a major expansion in the coming year: both for physical stores and the home delivery service.