For nearly 100 years, the American Overseas Memorial Day Association in Belgium has ensured that public ceremonies are held to honor America’s fallen. Yet with current regulations prohibiting public gatherings, more than 20 Memorial Day ceremonies in Belgium were cancelled this year, most for the first time since 1923. Resolute that COVID-19 would not get in the way of the 75th anniversary of the Battle of the Bulge and the end of WWII, the Association turned to interactive technology to remember America’s fallen. More than 3,700 people attended the interactive ceremony.
Corona Direct Insurances has a slightly unfortunate name these days. That’s why the direct insurer is temporarily putting a strike through its logo. At the same time, Corona Direct is proving that its insurance products are anything but a strike through your bank account. Clients with a Kilometer insurance, for example, will be reimbursed a combined total of approximately 4.1 million euros.
Fifty years after its inception, the Flemish women’s association KVLV will rebrand as Ferm. It will share its new name with its family support services provider which aids various social needs, including homecare service Landelijke Thuiszorg, childcare service Landelijke Kinderopvang and its domestic help service Puuur Huishoudhulp. United under one powerful network and one brand, with one name and a new narrative, Ferm creates a large movement of and for women and their families in rural areas. Kunstmaan | Accenture Interactive was responsible for the development of Ferm’s mission, the website, the new image and the launch.
For many years, the shared mission of the Bolero online investment platform and Kunstmaan | Accenture Interactive is to ensure that Belgians can invest with both ease and might. And that will now be even easier with Bolero’s newest brainchild Matti: Belgium’s first smart investment assistant. Matti not only makes it easy for Belgians to invest, but also helps them with investing.
According to a large-scale study by Mensura, the External Service for Prevention and Protection at Work, one in four employees in Belgium finds it difficult to process stress at work. It appears to be a continuous problem, too. Every autumn, there is a spike in the number of burn-outs. Mensura is committed to tackling this with a positive approach.
Kunstmaan | Accenture Interactive has partnered with Belgian non-profit organisation Mobile School to develop StreetSmart Play, a global online community for people who work with youth in over 28 countries. The playful website not only provides educators, social workers and youth movement leaders with swift access to educational games; the platform also encourages these site users to upload games and share their personal experiences, to stimulate peer creativity and to empower the children with whom they work.
‘Maat op straat’ (Street Buddies), the annual traffic safety campaign first launched by Kunstmaan | Accenture Interactive for the Antwerp police in 2017, is now set for its third edition. The main objective – ‘to make as many street buddies as possible’ – remains unchanged. To make this ambition come true, actors from the television show ‘De Buurtpolitie’ will challenge Antwerp’s students with three challenges.